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MARKETING CHANNELS

AEGON Direct Marketing Services (ADMS) is able to deliver multi-product/multi-channel campaigns that make sense for your customers.  Its success comes from delivering the right product - to the right person - at the right time - in the right manner.  This desired mix is achieved through a sophisticated modeling/segmentation methodology.  Today's consumers often want to make purchase decisions when most convenient to them.

Marketing Approaches

Today's consumers often want the ability to choose when and how they make insurance purchases.  ADMS' multi-products/multi-channel marketing capability puts customers in the driver's seat and enables them to purchase insurance how and when it makes the most sense for them.

  • Customer Service Cross-Sell/Up-Sell
  • Direct Mail
  • Internet Marketing
  • Lead Generation
  • Point-of-Sale
  • Policyowner Marketing
  • Post-transaction Internet Up-sells
  • Print Advertising
  • Statement Insert
  • Telemarketing (inbound and outbound)
  • Television Advertising
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